Please watch the case study video:
New Zealand has one of the highest death rates from
Bowel Cancer in the developed world. It kills as many
Kiwis every year as Breast and Prostate Cancer combined
and yet, half of all New Zealanders are not aware of the
symptoms of Bowel Cancer.
We wanted to remind New Zealanders that our bums are
unpredictable. We created Fartbomb. A website enabling
people to add fart sounds to any YouTube videos.
They could then share their creations. Each video ended with our message, helping us spread the word about Bowel Cancer on social media.
Load any video on the Fartbomb Generator.
Add farts from our range of butt trumpets.
Share and raise awareness of Bowel Cancer.
People made their own Fartbombs and shared them with their friends.
And the campaign quickly made some noise.
In two months, test kits sales increased by over 650%.